Your product listing copy can make or break your business on Amazon. Think about it – small conversion-focused optimizations can lead to thousands or even hundreds of thousands of dollars in sales over the life of a product that would otherwise be lost. That’s why it’s important that your ads are well optimized, which will…
Put the cookie back in the jar. While not the kind of cookie people eat, it turns out that “third-party cookies” will become less relevant in terms of transcripts and audience tracking to leverage targeted data. Ad Relevance, a service that Amazon has been testing since 2023, represents the next stage in the evolution of…
Two years after its launch, Temu overtook eBay to become the second most visited e-commerce site in the world. Temu, without any reservations, is the only e-commerce company in the list of top 20 most visited sites that has launched in the last decade. South Korea’s Coupang aside, it is the only leading e-commerce site…
Delivery delays are a serious problem for Amazon sellers, especially during peak seasons or unforeseen circumstances. These delays can negatively impact customer satisfaction and lead to bad reviews, lower seller ratings, and even lost sales if your business runs out of inventory. With increasing competition and high buyer expectations, especially among Amazon Prime members, Amazon…
According to Amazon, many retailers have started closing their Vendor Central entries. Some people have reported that they have received messages from Amazon saying they will no longer buy from these retailers as of November 9, 2024. What is Vendor Central? Vendor Central is Amazon’s 1st party (1P) platform where Amazon buys directly from brands…
Of all the brands we are bombarded with, few stand out, and even fewer are memorable. One of the keys to making your brand more memorable is to have a strong story. Amazon makes it easy to tell your product story across all of your listings with a “Brand Story” section. Placed just above the…
What should you do if you experience an Amazon outage right before Prime Day or another major sales event? In this guest article, Chris McCabe shares his experience with Amazon emergency calls. No one wants to face a work stoppage during Prime Day, Amazon’s mid-year sales promotion. Most brand owners feel exactly the same pressure…
The Section 301 tariffs of 25% continue to exist and are not going to go away no matter who is in charge of the government. In light of this, many people are looking for ways to circumvent these tariffs, and they have legal ways to do so, particularly with regard to another section called Section…
More and more people are discovering the tremendous opportunities available by selling their own private label products on Amazon FBA. So how do successful sellers find the best private label items to sell on Amazon? In this post, we’ll take a look at what an Amazon private label item is and then show you how…
The product grid in Amazon Stores allows sellers to display four plus items in a full-width grid layout. Traditionally, the grid only allowed images with a square aspect ratio. This forced sellers to scale down taller product images, which often resulted in suboptimal display. For example, in the Fashion category, models are typically used to…